Dayton Hudson Corporation is a distinguished name in American retail history, known for its significant contributions to the development of department stores and discount retailing. Founded as Dayton’s Dry Goods Company in 1902 in Minneapolis, Minnesota, by George Draper Dayton, the company grew steadily, becoming the Dayton Company, then Dayton Hudson after its merger with the J.L. Hudson Company in 1969, and eventually evolving into the Target Corporation in 2000.
During its era as Dayton Hudson Corp., the company operated several major retail chains, including the Dayton’s and Hudson’s department stores, Mervyn’s, and most notably, Target. Dayton Hudson was renowned for its customer-centric approach, commitment to community involvement, and continuous innovation. It was during this period that Target, a discount chain, grew to become the company’s largest and most profitable division.
The company’s ethos, encapsulated by the slogan “Expect More, Pay Less,” set the tone for the type of high-quality, stylish, yet affordable merchandise that customers could find at their stores. It also underscored the company’s emphasis on a satisfying shopping experience and commitment to corporate responsibility.
By the time it rebranded as Target Corporation at the turn of the 21st century, Dayton Hudson had established itself as one of the nation’s leading retail organizations, leaving an indelible mark on the landscape of American retailing.